Ever wondered what it would be like to work for a luxury beauty website? Well wonder no more, as I’ve been lucky enough to speak with Amber Cotterell and Beth O’Keefe, who both work for luxury independent beauty platform Calissa. Calissa prides itself on its edited selection of premium and niche brands. As a British brand, they’ve cherry picked the best products from home as well as sourcing favourites from all over the world. The team is always on the lookout for the next big thing in beauty, and orders will be delivered to you quickly, reliably and in award winning recycled and recyclable packaging (almost) anywhere in the World.
For serious #workenvy, just scroll down …
What does a general day look like for you, and what aspects are beauty related?
Amber: Everyday of the week I do something different. One day I will create banners for the website, as well as creating social media posts and another day I’m coding images into the background of the website. A typical day for me would be to come into work in the morning, look at my emails first thing and see what I need to reply to and if I need to do anything from those emails. I then focus on the workload that I have to do, each day I have a different lot of workload to do (I keep a schedule on what I do on what day.) For example; Monday would be creating all the images you can see on the homepage. Tuesday would be changing the banners and then editing our descriptions. Wednesday I would be creating a blog for the website. So each day is different, however the average week is the same.
With the beauty aspect, it’s quite hard to see what’s beauty related. We sometimes get our brands to come in and give us training lessons, where we learn more about the products, and we get to try the products out. We also sometimes get given free samples that we can take home and use, and this is all to help with the descriptions of the products because if we’re writing about a product we need to know about the product. We also do a lot of research on brands and up to date beauty trends for blogs. I would say that’s the kind of beauty related stuff we do.
Beth: As Amber said every day is different! My day typically consists of designing website banners, email campaigns and any visual content you see on the website. When I’m not designing I am usually researching the beauty industry for the latest trends and topics that we can feature in a blog post. As many of the brands we stock have an amazing back story when they invite us to training days I often convert this information and share our knowledge through a blog post. The creative aspect of my role consumes most of my week however there are still marketing responsibilities me and Amber have to keep on top of, for example discussing a marketing strategy for the following months. As my role is very creative I would say about 60% of my tasks are beauty related, I am constantly learning about brands, ingredients, trends – the list goes on!
What involvement do you have with Calissa, and how closely do you work alongside the team?
Amber: So our team is a pretty small, Beth and I work in the Marketing Team. There is one person who specialises in Customer Service, one person in accounts and the two directors of the company, so we are a very small team. However, because we’re a small team we do a lot of things together. For example if there was a customer service query, I might be asked to help out answering the question, or if I need a price list then the accountant will be able to provide it for me and might even complete the task that I want done. It’s quite nice to work in a smaller team as you get to know everyone individually, and it’s easier to ask for someone to do something. With Calissa, Beth and I have 100% involvement within the website, we create the website content as well as the banners, category pages and images alongside that. We also are in charge of looking after all of the social media platforms and emails. So regarding the Digital Marketing aspect of Calissa we have 100% involvement.
Beth: Calissa is 100% mine and Amber’s responsibility. We design the visual content, the written content and ultimately make sure the site is running to the best it can! As Amber said our team is very small and we are all there to help each other when we need it however the teams have very different job roles, as Amber and I are the marketing team we work very closely with each other to ensure the website looks and feels the way we believe our customers want it to look.
What are your ‘ride or die’ beauty products, and is beauty a huge part of your life?
Amber: I’ll be honest before starting here I never really focused on beauty products, I had a big part of makeup but beauty wasn’t something that I had really thought about. As I started learning about different brands and products I started becoming more interested in things I had never thought about, like vegan products. I’m not a vegan and never thought about buying vegan or natural products. However when I started working here, I became a bit more aware of the benefits of buying vegan or natural products, so I try to buy more products within that range.
I have a few favourite products that I think now I’ve started using I don’t know what I’d do without. The first one is the Caudalie Beauty Elixir, I absolutely LOVEEE this product, I use it everyday after putting on my makeup. It’s great as a waking up mist and I love it as a setting spray. The next product is the Electric Ink Tattoo Daily Moisturiser, I have a few tattoos and especially in the summer they can look a bit faded from the sun, so I like to add some of the daily moisturiser to give it that extra glow and makes it look fresher. My final product would be the This Works Deep Sleep Pillow Spray, at first I’ll admit I couldn’t use it, I’m not a good sleeper, I wake up a lot during the night and most of the time have 4 to 5 hours maximum. However once my body got used to the smell, I fall asleep with the click of the fingers. It relaxes me so much.
Beth: I would say beauty is a huge part of my life but i’m quite settled in my ways, other than the samples that are featured in our posts I don’t try as many new products as I perhaps should! That being said when I started working for Calissa I was very pleased to see all of the vegan, organic and sustainable brands – this is the reason I am quite reluctant to try new things. Being particular about the ingredients and morals of brands has made it more tricky in the past that however now is starting to change with my role here and I can’t wait to try some of the products we will hopefully be bringing to our customers in the near future!
My “Ride Or Dies” would be:
- Dr Hauschka Lemon Lemongrass Vitalising Body Oil– this smells amazinggg! Every morning it’s the perfect moisturiser after my shower, the scent wakes me up and my skin remains soft throughout the day.
- Caudalie Vinosource S.O.S Intense Moisturizing Cream– honestly the texture of this face cream is out of this world! Never have I used a face cream so velvety in my life and now i wouldn’t be without this product for the world!
- Emma Hardie Moringa Renewal Treatment Mask– Once a week I used this as an overnight mask and in the morning it rinses off my face so easily! leaving my skin with an even complexion and super smooth! I don’t feel the need to moisturise after using this and my skin stays smooth and hydrated all day!
What’s the biggest beauty tip you could share with my audience?
Amber: See I don’t have that many beauty tips, I have one makeup tip which works for me but it does look weird. My tip is once you’ve applied lipstick, and you’ve got a tissue and dabbed off the excess of the lipstick you can get some translucent powder and dab it onto your lips and it sets your lipstick. Not too much powder only a tiny bit to set it, so it’s not too sticky and doesn’t come off. That’s my tip, I do it every time I wear lipstick so it doesn’t come off and I think it makes lipstick last longer. The only other tip, which I’m not sure is a tip, is that some beauty products can be stored in the fridge so the products themselves last longer. I don’t know if these are new tips or if people already knew them but those are my tips.
Beth: I am very simple with my makeup, using the same stuff everyday and my routine is quite hard to break! The only bit of advice I can think of would be using a brush to apply foundation rather than your fingers! I must admit I am guilty of using my finger in the past but now I’ve converted to a brush I would never go back! As finger tips are grooved you actually waste most of your foundation! With a brush you can achieve a smooth finish and still have foundation left in your bottle when you’re done! Foundation is a key part to most peoples makeup routine, while on the topic I would say primer! Works a treat.