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  • InBeauty, Jewellery

    Nedahl Stelio on Natural Beauty

    As someone who worked in women’s magazines for twelve years, Nedahl Stelio knows beauty. I remember Nedahl as a constant source of inspiration throughout my late teens and early twenties at both Cosmo and Cleo magazines, and was thrilled when I put two and two together and released that Nedahl herself was the founder of Recreation, a Australian-owned, all-natural fragrance house based in Sydney’s Bondi Beach.

    I’ve been wearing the scent Call Me Venus (a glorious fresh rose scent) for the past few weeks to compliments almost on the daily, and I figured if a fragrance could be that beautiful and long-lasting, and above all natural, it’s something I need to dip my toes into. I’ve thought about cutting chemicals often over the years but figured chemicals meant ‘products actually worked’ but I’m pleased to say if I can look half as good as Nedahl does – remove all chemicals from my life stat please!

    Nedahl was kind enough to answer a few of my burning questions which I’ve popped below, and do check out the Recreation website, even just for your free 25-page white paper ‘Why Ditch Toxins’– enjoy!

    All natural perfume – what does this mean in layman terms and why is this better for our bodies? All fragrances that aren’t natural are basically a blend of synthetic fragrance and chemicals. Synthetic fragrance means the scents are made in a lab – they don’t contain real flower and plant extracts, they are made in test tubes so they are much cheaper to produce than using the real thing. They can also be very irritating and overpowering, so a lot of people have allergic reactions to them. Headaches, skin allergies and sensitivities are common. The chemicals used in these perfumes are proven endocrine disruptors, which means they disrupt your reproductive system and can even disrupt the development of the reproductive system of your unborn foetus if you are pregnant while using them. There are over 3000 chemicals which can be classified as ‘parfum’ according to the regulations so you can be getting a whole load of these chemicals unknowingly and spraying them directly on your lymph nodes (on your neck).


    Vegan and cruelty-free | Chemical free | Hypoallergenic | No parabens | No mineral oils | No petrolatums 

    No sulphates | No phthalates | No petroleums | No siloxanes | No DEA, PEGS, BHA or BHT

    Your products are all vegan and organic, but are they also good for the earth and sustainability? Yes, we worked really hard to find packaging that was sustainable – all of our perfume bottles are made with glass and aluminium and the plastic bottles in our body + hair oils are made with 50% recycled plastic. We’re also introducing a smaller, glass bottle for the body + hair oil at the end of the year.

    As you’re the expert, what advice do you have for making scents last as long as possible throughout the day? Layer and moisturise! The best way to get fragrance to last is to apply it to moisturised skin, and even better if you are applying an oil in the same fragrance because you are essentially layering your fragrance so it will last longer. We also do travel sizes so people can top up throughout the day. Apply fragrance to pulse points – on the neck, behind ears, inside your wrists and don’t pat wrists together! So many people do this but it just breaks down the fragrance molecules so you won’t smell the top notes as much.

    Back to you personally, do you follow an organic lifestyle and does this stretch out to all your beauty products? I went all natural and organic about 10 years ago when I struggled to get pregnant (it took me over two years to fall pregnant). I did a massive overhaul of my lifestyle and products so now everything is natural, including home cleaning products (I use Koh, it’s amazing), food – especially meats because of all the antibiotics regular meat has. And my beauty cupboard got a huge shock when I cleared everything out and replaced it. There was no luxury natural perfume line and it’s why I created it! I spent years spraying regular perfume on my clothes or in my hair so it didn’t touch my skin which really takes the whole luxury of the ritual away.I now only use natural products and though it has taken me a while to find the right things, there are so many beautiful, natural products on the market with all the science behind them, it’s great to see.

    What are your picks for those dipping their toes into natural beauty? Start with fragrance and body products. Perfume is one of the worst offenders when it comes to chemicals because of all the hidden chemicals. Body products should be next because you’re putting them all over your skin and your skin absorbs up to 70% of what we put on it. Things like cleansers get washed off quickly so you can finish your bottle before buying a new clean brand but moisturisers, serums and oils should have no chemicals because they sink into your skin and bloodstream. There are so many lovely, clean products now. It’s the way forward.

    I couldn’t agree more, Nedahl. Tell me, do you live a clean and natural lifestyle that extends to beauty too?  I’d love to know in the comments but for now, I’m off to clean out my beauty cupboard and begin to ditch toxins + chemicals for good.

  • InAccessories, Jewellery

    Covetable Jewellery

    One of my favourite things to scroll through on Instagram is different jewellery brands, and I can spend hours putting together the perfect earring combination or necklace stack while drinking a glass of wine, and totally living my best life. I thought I’d put together a little lookbook of some extremely covetable pieces and it’s worth noting that if you’re in or near New York City, keep an eye on the piercing pops ups hosted by Mejuri!

    Daisy Isla Shell Drop Earrings 18ct Gold Plate

    Missoma Mini Matched Arrow Charm Hoops

    Catbird Grand Cygnet Ring, Yellow Gold

    Missoma Shooting Star Studs

    Mejuri Nova Necklace

    Daisy X Estee Lalonde Sunburst Huggie Earrings 18ct Gold Plate

    Kirstin Ash X Olive Cooker Treasure Coin Necklace

    Other brands I love trawling through is Baby Anything, By Charlotte, Reliquia Jewellery, HRH Collection and SARAH & SEBASTIAN. Where do you find your jewellery inspo?






    *This post may contain affiliate links for which I receive a commission at no extra cost to you, which assists to support and maintain my freelance writing and this website.

  • InFeatures, Jewellery

    A Day in the Life of Hannah & Rachel Vasicek, Founders of Francesca Jewellery

    Francesca is the fun, fashion-forward jewellery label by young Australian designers and sisters, Hannah and Rachel Vasicek. A melding of two minds and two styles, Francesca is the perfect blend of classic and edgy. Using only the finest quality materials, each Francesca creation is designed and made with the utmost love and care.


    As fellow Tasmanian gals, I decided to bite the bullet and reach out to Hannah and Rachel to ask about a feature and I was ever so lucky enough to spend some time chatting with the lovely Rachel – which I’ve shared below.

    Rachel says: “The beauty of operating a small business means our days are definitely not planned out and we don’t follow any kind of scheduled tasks. It is very much in the moment what needs to be done – do it! Hannah and myself are constantly involved in all aspects of the business, whether it be in store serving customers, integrating and evolving our online store and sending packages, or doing what we are truly passionate about in the business. For myself that means the creative design and marketing aspect of the business and for Hannah it is business development. I’ve shared a typical day for both Hannah and myself below!”.

    RACHEL: So a typical day for me is working on the creative aspects of the business, with coffee in hand after I’ve gone through emails. I am very sporadic with how I go about ticking things off my list, because I get inspired and way too excited at times and drop one job and pick up the next… the girls in the office are constantly laughing at me for this.


    Jewellery design: The highlight of our year for myself and Hannah is definitely when we travel to the World Jewellery fairs in Thailand and Hong Kong to design the majority of our jewellery range. We work with a number of amazing ethical companies over there who specialise in particular jewellery making techniques to bring our customers the highest quality pieces possible – from the chains we choose for our designs to our hand selected stone choices for our stacking bracelet collections.

    Once the collections have been established we set quarterly dates for their release then we will discuss marketing methods for those collections; including campaign shoots, look books and visual merchandising. All of those elements of a collections release come into my day to day planning.

    The annual visits to the jewellery fairs are definitely not enough for my urge to create. A week doesn’t go by where I don’t head into our storeroom and rummage through our bead findings and supplies to create a new piece for our jewellery range. At the moment there has been so much hype over chokers and neckties, so I have been really pushing to create a new design at least once a week for those. Once I have created a prototype and I’m satisfied with the design, I’ll show the team, get their ‘tick of approval’ and then teach our makers how to replicate the design for stock. This maintains the balance between creating and making designs in house as well as having certain items cast.

    Content Creation: Creating content for marketing purposes is definitely one of my biggest jobs! We have a large social media following and feeding them consistent and inspiring content is definitely a huge factor. Content ranges from flatlays in our studio using multiple props, to campaign photoshoots. Photoshoots are definitely something I love doing. Usually I will create a mood board of the look I’ll be going for, I will then style the outfits and lastly go on a location hunt. Once everything is organised myself and our graphic designer Rocky, will shoot, edit and release the content.

    Marketing: Social media is our main advertising platform we use to promote the brand. Once a week I will select a theme for our Instagram account, usually correlating with the photoshoot I have done. When I know the theme, I’ll lay out a grid on my computer of what the week of content will look like, then I will schedule the content for Instagram and Facebook for sponsored posts, targeting the right clientele for that particular image.

    Other methods of marketing that I use to promote the brand is reaching out to high profilers and social media influencers to collaborate. This entails finding ‘on brand’ advocates and sending them pieces to promote on their social platforms. This is a very rewarding part of my role, nothing excites me more than having someone influential to the fashion industry responding with love for the brand, then seeing them wearing the pieces. Recently I reached out to some of the Bachelor girls, Rebecca Madden from the Footy show and model Stephanie Claire Smith, who all loved the brand and were keen to support us.

    At the end of the day I’ve usually used up my creative quota and I’ll start responding to emails.


    HANNAH: I begin the day with a good coffee and tackling emails first – usually about 100 emails make their way into my inbox so I try to clear those or write a note to get back to an email which may take more time to action.

    Next up is usually a team meeting with our full time office team – we strategise for the week ahead, brainstorm email marketing campaign and social media topics.

    After this I usually look over our bookkeeping – this is all done by me so doing a little each day helps keep on top of cash flow and our position daily. Any employee changes or updates are done by me through our accounting system. A huge job is cash flow forecasting and making sure all production and material bills are planned and paid in the right order so capital is used in the most efficient way.  I work on a daily cash flow forecast to ensure we are in good stead financially for the month ahead.

    From here I will go over our production schedules for the next 6 months and make sure I have all running smoothly and there is accurate products and materials for the upcoming collections. New products such as our new watch collection are checked in with progress wise and touching base with suppliers to make sure they are sticking to schedules is frequently required. Every component needs to be thought of from whether we have enough clasps, to beads, stock, packaging and bags.


    After lunch I check in with sales in both stores – making sure we are tracking well and looking at the product mix which has been selling for the week so we know which items are popular and in need of restocking.

    If I have time in the afternoon I usually make time to read some digital marketing articles and try and brainstorm our business development areas which we can work on implementing. Usually I find a good program or app which we may be able to implement into the website straight away and delegate this to our graphic designer.

    Lastly I check over the orders and repairs in the office and see if I am needed to do repairs or special customer enquiries.

    After this I turn back to my emails and the starred emails which need actioning. I check in with all staff ensuring they know which projects need prioritising. Managing a team is quite important so that everyone knows what each member is working on so we work in the right flow together.

    At the end of the day before finishing I look over our sales for the day and ensure we are set for the next day of trading!

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  • InAccessories, Interview, Jewellery

    Meet | Jules Read jewellery


    Jules Read makes little pieces of forever with her knack for gorgeous jewellery. I invited her to share a few of her favorite pieces here on Why Hello Beauty and thought a piece or two may resonate with you.

    Jules says: “It’s hard for me to choose a favourite because I wear all of my creations and change things up daily, depending on what I am doing and how I am feeling.  I am constantly working on new designs often, so I am asked to make custom orders which then sometimes become part of my range. Pieces are made by me in my studio in the Hawkesbury district of NSW, Australia. My jewellery is made to order, sized and stamped with words of love, fun and inspiration”. Below are a few popular pieces which I find particularly gorgeous.

    1. You Spin Me Right Round pendant  

    “This is the large round spinning personalised pendant. I know lots of people make & sell these but mine really are different. My circle is thicker than most other washer pendants that may appear similar. I make the jump ring on this pendant from sterling silver which is embossed with antique roses, it’s the slightest attention to detail that sets this piece apart from others. I also make matching My English Rose hoop earrings to match this pendant”.


    3. Never Ending pendant 

    “This is the smaller round spinning personalised pendant.  Again my circle pendant is thicker than most other washer pendants that may appear similar at first glance. I make the jump ring on this pendant from sterling silver which is embossed with antique roses – I just love the little details”.

    4. The Little Details earrings 

    “These little personalised handmade earrings are charming and simply pretty.  They are really popular stamped with X & O (Hug & Kiss). I make them in sterling silver, 9ct rose gold & 9ct yellow gold. They can also be stamped with any letter or number. I love to give everyone lots of choices. Personalised jewellery makes people feel so special. No mass produced items from me, but jewellery made especially for them”. (These are Emily’s favourite as well!).

    5. Be Happy, Be Bright, Be You earrings  

    “Contemporary, classy & unique. These earrings are feminine and fun. Perfect for the woman who enjoys simple class.  Options are good, so I make these in sterling silver and give the choice of 9ct yellow gold or 9ct rose gold for the dot on the tip”.


    Facebook: Jules Read

    Twitter: Jules_Read_


    Be sure to visit Etsy and see more of Jules’ collection, perfect for scrolling through on the couch this wintery weekend. Stay safe in this weather lovelies!