Browsing Category:


  • InBeauty

    The Benefits of Sleeping with Silk

    For me, sleeping with silk is the ultimate indulgence, and something I crave sliding into each night. But as much as I love the feeling of silk against my skin, sleeping on silk also has many beauty benefits I enjoy; like being naturally hypoallergenic and suitable for all skin types, reducing friction between your hair and pillowcases which in turn prevents split ends and breakage, and ensures blow outs last longer. Plus unlike cotton, which draws moisture from your skin leaving unwanted bed creases on your face, a silk pillowcase naturally hydrates your skin whilst you sleep.

    Recommend by Vogue and Allure and loved by Kylie Jenner and Chrissy Teigen, Australian’s luxury sleepwear brand Shhh Silk obviously do silk oh-so well, and offer not only silk pillowcases, but silk eye masks, silk pillows, silk sleep caps and silk pyjamas – the whole kit and kaboodle really! Various styles, colours and monogramming is available, so now not only can you sleep on silk, you can also sleep IN silk…. #bliss

    I’ve slept on silk pillowcases for a few years now, and can vouch for everything stated above. I’m an awfully rough sleeper and would always wake up with Beetlejuice-esque hair but with silk, I wake up with the same hair I fell asleep with, with maybe a few strays sitting up – nothing like before though. I also found my face would often ‘stick’ to my old pilllowcases, so I’d have to pry my face off and then I’d lose half my skincare I had just applied – not good for dry flaky winter skin – but sleeping on silk allows my skin to glide effortlessly across the pillow as I lay, toss and turn. Eye masks are the perfect travel essential too, and allow you to wake up just that bit fresher. Plus – I’m now one step closer to being Chrissy Teigen right?!

    Sleeping with silk is a no brainer, if only for the most luxurious sleep of your life – the beauty benefits are just a bonus!




    *This post may contain affiliate links for which I receive a commission at no extra cost to you, which assists to support and maintain my freelance writing and this website.

  • InBeauty

    Links I Love

    When you’ve got a few minutes to spare, grab a coffee and have a scroll below. If you find anything interesting and cool on the web, lemme know below!

  • InBeauty

    A Bit of a Ramble

    I’ve realised lately that while I blog fairly often, I don’t tend to just talk. I always talk with intention, which isn’t necessary a bad thing, but today I felt the impulse to just talk here on this platform. Of course, it’s going to be beauty based for the most part but who knows, if you really enjoy this – maybe it could become a more regular thing? Anyway, here’s my ramble.

    I’ve recently begun incorporating a new cleanser into my routine, in the Embalm Skincare Uplifting Cleanser, and it’s different, in the fact that it’s jet black in colour. This is thanks to the ingredient of activated charcoal, which is known for its ability to attract and absorb impurities, but once massaged in, the colour dissipates and turns clearer. I use this cleanser of an evening for both removing makeup in the first cleanse, and then deep cleansing the second time around. This routine leaves me feeling completely fresh and clean, without any tightness whatsoever. It feels extraordinarily expensive, but it’s completely affordable, and the founder of Embalm Skincare is a fellow Tasmanian – which is another bonus! #tassierepresent *fistbump*

    The Ordinary’s Niacinamide 10% + Zinc 1% Serum has been a bathroom staple of mine for the last few months, after reading many a rave review online, and with the continued reading I’ve done on the subject, I think it will be a life long staple. Using niacinamide, aka Vitamin B3, has many benefits; including reducing the visible appearance of pores, uneven skin tone and fine lines, but most importantly, it’s strengthens the skin surface, and stronger skin equals a greater resiliency to environmental stresses. It’s also great for rosacea I’ve found, as it minimizes the bumpiness along my cheeks and leaves me softer to the touch and eye.

    Just today the LUX AESTIVA Jade Face Roller landed on my desk and I cannot wait to try this out tonight, in conjuction with the Prickly Pear Oil for a smooth luxurious experience. The jade rolling craze is going nowhere, and with benefits such as boosting skins circulation, improving elasticity and promoting cell turnover for a brighter appearance, and the most importantly, lymphatic drainage by sweeping away toxins and excess fluid, it’s no surprise. LUX AESTIVA’s rollers are hand made from real slabs of jade, and for an extra cooling effect, they advise to keep your roller in the fridge. They also suggest using a gentle pressure when rolling over the face, and clean only as necessary. I plan to keep you all posted on my experience with face rolling, so watch this space.

    No doubt you’ve heard of Biologique Recherche and their magical product P50, thanks to Emily Weiss’s blog Into the Gloss naming Rescue Spa as The Best Facial in NYC. Rescue Spa use and carry Biologique Recherche, and with devotees including The Olsen twins, Diane Von Furstenberg, Nicole Ritchie and Mandy Moore, I had to know more about Biologique Recherche’s hero product. P50 works to exfoliate, clarify and balance PH levels of the skin, and is available in various formulas for the more sensitive of skins, and I gotta say – I love it. My skin looks more refined and even, with less redness and dryness so I plan to keep trying my sample and probably purchase another one to experience the results of continued use. It is on the more expensive side, but what can you do?

    Currently on my beauty wish list, I have the following:

    Lastly, I’ve become real life pen pals with a gorgeous Australian girl I e-met on Instagram, which is the coolest thing ever. After chatting for months, we’ve started sending each other little beauty gifts back and forth, and it’s such fun. Beautiful Jennifer recently sent me the Lady Burgundy lipstick in Imaari, a gorgeous deep berry shade, and in return I sent her a bright red Charlotte Tilbury lipstick but I’ve forgotten which shade it was, sorry. If anyone else wants to be beauty-buddies with me, please holla – maybe we could something international?

    A little of topic but I had to mention how in love with my Kate & Kole signet ring, which is part of acollaboration with Nikki Cruz. I always wanted a signet ring when I was younger, and it’s totally making the little Emily in me very happy, but with a fresh 2018 touch. I just discovered Mejuri jewellery along with Missoma, so expect to see a LOT of jewellery on my social feeds coming up.

    Hope you enjoyed the read, and felt inspired to pamper yourself today / tonight, and chat again soon! 




    *This post may contain affiliate links for which I receive a commission at no extra cost to you, which assists to support and maintain my freelance writing and this website.

  • InBeauty, Lifestyle

    How to manipulate your mood and wellbeing through fragrance

    As humans we’re capable of distinguishing between thousands of different smells and these smells are deeply connected to our emotional state. Scent is the first sense that is activated when we’re born and with our memory and sense of smell intertwined, smell can be the thing that is associated to many memories and life events. Smell can also have a huge influence on our behaviour, it can affect our moods, stress levels, self confidence and even our cognitive performance. The scientific terminology for our sense of smell is called olfaction and research has uncovered that humans can have specific psychological reactions to certain scents. Psychologist Breanna Jayne Sada from Lysn explains: “scents can effect everything from people’s moods through to their work performance, even down to the way we view brands and the purchasing decisions we make. Our feelings that are evoked from smells are usually developed from past associations which stems from our experiences with them – that is, in order for a scent to elicit any sort of response, we have to first learn to associate it with an event or situation. This is known as associative learning and is the way our brains tie things together like when an item or event is linked to another because of past experience. For example, the smell of apples might make you feel happy because it reminds you of your grandmother’s apple pie and the great times you had with your grandmother.”

    Various scents can trigger different responses, especially when used with other associations. For example, scents such as lavender, coffee or orange can give people a longer attention span if it is presented with information. So if you’re studying or trying to remember certain things, keep these types of scents around you. Or for long term memory, consider cooking with rosemary which makes our long term memory perform at its best. See below how other fragrances can affect your mood and wellbeing:

    • Jasmine helps improves the quality of sleep and can also help with depressive thoughts by uplifting moods.
    • Frankincense reduces feelings of depression and anxiety, promotes calmness and relation.
    • Lemon and Jasmine enhances cognitive performance.
    • Cinnamon and Vanilla smells have been linked to creativity and cinnamon alone can help fight mental fatigue and improve concentration.
    • Chamomile has a calming and relaxing effect so is great for before sleep.
    • Peppermint has been linked to invigoration, more energy and boosting concentration.
    • Lavender is linked to calming and tranquility.

    Consider trying these products from Lux Aestiva containing key scents to have a positive impact on your mood:


    Lux Aestiva’s Wildflower Oil for the Body contains key scent Frankincense which can help reduce feelings of depression and anxiety, whilst having a calming effect on your mood. Lux Aestiva’s Wildflower Oil for the Body contains precious oils which work in harmony to promote a youthful, radiant glow from head to toe. Nutrient dense, yet lightweight, Lux Aestiva’s Wildflower Oil for the Body promotes healing whilst nourishing the deepest layers of the skin. A powerful combination of oils create the ultimate skincare must-have that works to balance and regulate your mood.


    The Cleanse Collection, a gentle, yet powerful cleansing soap, signalling that the old fashioned bar soap might be making a come back. Here to change the way you’ve ever thought about soap, Lux Aestiva’s Cleanse Collection is made from a divine range of natural ingredients, specifically the Orange and Greek Yoghurt option that is free of any nasty ingredients and like perfume in a soap, its aromas of calendula & chamomile infused with olive oil, coconut oil, shea butter and an essential oil blend of greek yoghurt, red oxide, orange mica and pink sea salt make it evoke feelings of calm and relaxation.


    Lux Aestiva’s Gypsy Oil™ is a fast absorbing dry oil that boosts overall skin tone and texture, leaving it feeling smooth and revitalised. Combining delicate, infused oils of Neroli, Prickly pear, Meadowfoam, Camellia, Apricot Seed and non-phototoxic Bergamot, Lux Aestiva’s Gypsy Oil™ is the ultimate skincare saviour for all over body use. With a delicate fragrance that lightly scents the skin and has a calming effect, Lux Aestiva’s Gypsy Oil™is perfect for daily use.


    The Cleanse Collection, a gentle, yet powerful cleansing soap, signalling that the old fashioned bar soap might be making a come back. Here to change the way you’ve ever thought about soap, Lux Aestiva’s Cleanse Collection is made from a divine range of natural ingredients, specifically the Lemon Myrtle and Coconut option that is free of any nasty ingredients and like perfume in a soap, its aromas of Calendula and chamomile have a relaxing and calming effect whilst its lemon myrtle essential oil is perfect for calming your mood when you’re feeling stressed or anxious. Enriched with shea butter and coconut oil, this soup will not only moisturise, but act as an antibacterial, antiviral and calming addition to your cleansing routine.


    Lux Aestiva’s Wild at Heart Scrub is here to change the way you scrub for ever… A gentle, yet powerful exfoliant, Lux Aestiva’s Wild at Heart Scrub will boost the skins appearance, leaving you with soft, supple and glowing skin. Using nature’s own ‘Botox plant’ – the Hibiscus Flower, and combining it with nature’s most effective, yet gentlest exfoliant, natural sugar crystals, Lux Aestiva’s Wild at Heart Scrub will leave your skin silky smooth and ready to set hearts racing. The essential oils of patchouli and mandarin intertwined with oils of grapeseed, pomegranate and meadowfoam can help to calm your mood and relieve anxiety and depression.



    Awaken your senses with Lux Aestiva’s luxury scents, featuring a beautiful range of incense sticks hand rolled at the base of The Himalayas. Lux Aestiva’s Incense Sticks are perfect for creating a luxurious fragrance throughout the home, just by burning the end and letting it flow.


    Lux Aestiva’s Sacred Palo Santo is an ancient style of incense, created following traditional methods of adopting yogic formulas that have been used since ancient times. Palo Santo is one of the oldest tools for spiritual cleansing, used by burning the wood to create a fragrance and ward off negativity energy. Lux Aestiva’s Sacred Palo Santo are perfect for creating a luxurious fragrance throughout the home, just by burning the end and letting it flow.

    What’s your favourite scent, does it evoke a memory for you also?

  • InBeauty

    The Magic of Charlotte Tilbury


    Also worthy of mentions are a few skincare goodies; in the WonderGlow Face Primer, which technically is a light reflecting primer for use before foundation, but I like to mix it in with my foundation for a little extra glow. I started doing this little trick after watching a video on Youtube, and I’m hooked now. That said, if I’m extra oily during the warmer months, I’ll skip this step but just swipe the primer on the high points of my face – no point adding shine instead of glow! I’d have to say the Dry Sheet Mask is such a practical invention (it doesn’t slip at all!) and gives the skin a huge boost of glow – perfect before events or evenings out. I do like to apply the Magic Cream prior to makeup application, but this little guy is expensive so ensure you apply sparingly, which is easier said than done.

    What is your favourite Charlotte Tilbury product, have I mentioned it above? Lemme know in the comments!

  • InBeauty

    Radiance and Renewal with Jurlique

    *This post may contain affiliate links for which I receive a commission at no extra cost to you, which assists to support and maintain my freelance writing and this website.

    After all the fun and frivolity that is Christmas and New Year, I was thrilled in late January when the lovely team at Jurlique Australia offered up their newest treatment for review. The Radiance and Renewal 28 Day Programme is designed to work with your skins natural renewal cycle to deeply replenish and restore radiance and glow, and I’m sure I’m not on my own when I say I may have a few extra glasses of rosé and one too many late nights lately but haven’t we all?

    The programme is simple, simply apply one of two serums morning and night – aptly named Step 1 and Step 2 – which first work to exfoliate and renew the skin tones and texture, and then to smooth, protect and deeply replenish the skin for optimum vitality. After cleansing but before moisturiser, I applied Step 1 both morning and night to my face and neck, alternating after 14 days to Step 2. I must admit I did notice a slightly tingling from the first few days of Step 1, which quickly dissipated thank goodness with no lasting effects.

    I have now just completed the 28 days, and can vouch for visibly less redness all over, with a much clearer skin tone to boot. I already use a serum daily so it wasn’t an extra step for me to add in to my regime, skincare is my jam. I quite enjoyed the pleasant scent of the serums, which were definitely not overpowering, especially in the early mornings and each tube had ample amount of product for the 14 day periods. It actually seems that Jurlique is taking over my beauty cabinet at the moment, with my face benefiting from this duo and a quick spritz at 3pm of the Rosewater Balancing Mist, and my hands from the Limited Edition Rose Hand Cream, which is the yummiest of rose scented creams. #notsponsoredjustgood #promise

    Coinciding with this piece going live is Jurlique’s exciting Gift with Purchase, just spend $120 or more to receive your complimentary Radiance and Renewal 28 Day Programme (valued at $99), available from 26th February 2018 until stocks last. Saving $99 and receiving a free gift – well that’s almost priceless!

    Yours in fresh skin,

  • InBeauty

    Makeup or Skincare?

    Generally, we can separate cosmetics in two categories – makeup or skincare, but jane iredale has blurred that line considerably by combining antioxidants, vitamins and non-comedogenic minerals into their luxurious line of pure mineral makeup, without compromising performance, coverage, application or texture. With chemical-free UVA & UVB protection, the soothing and healing benefits are perfect for those with sensitivities, and is recommended by plastic surgeons, dermatologists and skin care professionals worldwide. In short, the jane iredale makeup range is a true extension of skincare.

    jane iredale is a certified cruelty-free cosmetics brand, recognized by both Leaping Bunny and PETA for their voluntary commitment to no animal testing at every stage of product development and manufacturing.
    Seven jane iredale products have earned the Skin Cancer Foundation Seal of Recommendation. To earn this seal, a manufacturer must provide scientific data showing that its products sufficiently and safely aid in the prevention of sun-induced damage to the skin.

    The nature of high quality minerals is to interact with light, which is what gives them their celebrated soft-focus effect. These minerals bind together upon application so they resist running, creasing and smearing and can be removed swiftly and easily. All products are safety, allergy, clinically and dermatologist tested to ensure avoidance of any ingredients that may be skin sensitizers, and jane iredale make a conscious effort to include anti-irritant ingredients in our products because they believe that this can measurably contribute to skin health. Parabens are excluded in all products, as are nano-size minerals – a big plus in my eyes in the area of transparency with ingredients. With a range of shades for all skin types, I believe this is the makeup range you need to try in 2018.

    I’m a huge fan of the a handful of jane iredale products, namely the D20 Hydration Spray, Pure Lash Lengthening Mascara and the GreatShape™ Contour Kit. The D20 Hydration Spray is a facial spritz based on Ylang Ylang that helps to hydrate and plump skin cells, sets minerals for a long last smooth finish, and contains ingredients to soothe and protect the skin.  This is a complete staple of this warmer weather we’re having, and I’m using on the daily.

    The Pure Lash Lengthening Mascara has a dual-edged brush as you can see in the image above, which allows you to control the product applied, while the formula conditions and strengthens lashes. I find this mascara is easily buildable for lashes that are natural to gorgeous and voluminous. This mascara is available in jet black, brown black and navy. The GreatShape™ Contour Kit is a newest addition to my makeup stash, providing three matte shades (for contouring, blush and highlighting) to sculpt and enhance features, and is available in two shades, Warm or Cool. I have to mention the stunning packaging too of course, it’s a sleek mirrored rose gold compact – beyond words. Oh, the PureMoist®Lipsticks are beautiful also, try the shade Gwen!

    Next I want to try the foundation, as each product contains four important functions in one: foundation, concealer, sunscreen and active skin care benefits – enough said really, right?

    Have you tried jane iredale makeup, do you have a favourite? Let me know in the comments!


  • InBeauty, Lifestyle

    Kovrd Disposable Pillowslips

    Is there a better feeling than slipping into fresh bedding, completely blissful right? But after doing some research, I discovered that while 73% of us change our bedding weekly, our pillowcases can have up to 17,000 times more bacteria than the average toilet seats. As well as sounding nasty, it can also wreak havoc on our skin and irritate any allergies we may have. Near fear, let me introduce you to KOVRD.

    KOVRD pillowslips are the luxurious alternative to constant bedding washing, by developing super soft disposable pillow slips that go on top of your regular pillow case to used for up to 4 nights, with the option of adding yummy essential oils to the slip for a dreamy nights sleep if desired. Oils include delicious eucalyptus and tea tree to target skin concerns like acne and blemishes, chamomile and ylang ylang to soothe plus lemon and peppermint to clarify. By using motion-release technology, the natural essential oils slowly releases on your pillow slip through the night as you move, easing you into a restful sleep and helping to enhance your skin’s condition. Um, added bonus – it smells amazing!

    KOVRD came to be as one of the co-founder Greer was having skin problems (think redness, blemishes etc), and her dermatologist recommended that she change her pillow slip every day to help reduce the amount of bacteria that her face was being exposed to – voila KOVRD was born! As we are in the midst of summer, it has been very refreshing to swap pillowcases every few nights, which I’m positive has assisted with reducing blemishes and breakouts, and also feels nicer on the skin. I found that my skin didn’t ‘stick’ to my pillowcase as it often can with some pillowcases, as these one felt like my skin was able to breathe properly due to fabric – if that makes sense? I also enjoyed the scent of the pillowslips as I was drifting off to sleep and waking up nice and fresh.

    As KOVRD are redefining beauty sleep, I can completely vouch how practical these slips are, even my husband commented that he ‘quite likes the scented pillowslips!’ – bonus!

    Check out KOVRD via their website or socials at Facebook or Instagram, and sleep easy babe!

  • InBeauty

    Peek in Beauty Entrepreneur Kate Fissenden’s Beauty Cabinet

    Founder and Creative Director of Stevie K Cosmetics Co-Founder and Charles + Lee, Kate Fissenden knows beauty and knows it well. 
    Designed and made in Melbourne, Australia, Stevie K Cosmetics was launched in 2015 with punchy colours and eye-catching designs, taking inspiration from the street art and culture of this amazing city. Beginning with lipsticks and branching out into eyeshadows and accessories, all products are highly pigmented and long lasting. All lipsticks are available in both matte and creme formulations, and with names such as ‘Here Comes Trouble’, ‘Burning Bridges’ and ‘Betty Bandit’ – they’re as fun as they are gorgeous! Kate shared with me just today that 65 new products dropping in May, with ‘Jam Jar’ and ‘Cross The Line’ launching this weekend – WOW! Excitingly, mens skincare range Charles & Lee has just secured ranging in MYER throughout Australia and is launching in South Africa and Korea next month, so this is a range to keep your eyes on! Now, Let’s delve into Kate’s beauty cupboard okay?

    Kate says, “I used to be SO bad with my nightly skincare routine. After working super long days, standing in front of the bathroom mirror for 20 minutes before bed was the last thing on my mind. To save time, I’ve started using Korean skincare products as I find they are more potent and multi-purpose than what is normally available – plus their packaging is always super fun! Being in the beauty industry, I am really spoilt for choice when it comes to products of choice. Because I don’t wear foundation, I apply a light layer of gradual tan in with my moisturiser every second night to even out my skin tone. My go-to day look is always a pop of colour on the eyes and fresh, flushed lips and cheeks. At the moment I am loving reds and bright pink eyeshadows, softly blended on the lid followed by lashings of mascara.”

    AM Routine

    PM Routine


    Weekend treats 

    To see all the Stevie K products as they launch, visit and you might even see Charles & Lee in your local MYER store – Kate is definitely one to watch!

  • InBeauty

    Nikki Cruz’s Makeup & Skincare Routines

    Nikki Cruz is a gorgeously talented creative hailing from Perth, Western Australia who has recently turned her hand from art to creating skincare. Launching in 2017, Soel Walker is handmade in small batches and joining the luxurious Rose Witch Hydrating Face Mist and Face and Body Oil, is the Chocolate Brulee Bronzing Oil, releasing early March 2018. Excitingly, Nikki has also just announced a collaboration with Kate & Kole jewellery, releasing a signet ring and pendant collaboration. If you love Nikki’s prints, you’ll love the accessory collection! Let’s look in her beauty cabinet, okay?

     Nikki’s AM Routine

    Nikki’s PM Routine

    Says Nikki, “The Soel Walker Face and Body oil has helped so much with my eczema, love using it on my arms and shoulders where I get it most, although it’s almost non existent now – other than a few patches every now and then! Sometimes if I don’t want to use the oil on my face, I’ll use The Ordinary Retinol 1%, Lactic Acid 10% +HA, or Vitamin C Suspension 23% + HA Spheres 2%. For those random pimples, I use Benzac AC 10% or Mario Badescu Drying Lotion. On weekends I mask with any of the WINKWINK masks, depending on what I’m needing; from Papaya + Pineapple Enzyme, Activated Charcoal + Lemongrass or the Matcha Green Tea + Peppermint. I also love the Herbivore Botanicals Moon Fruit Superfruit Night Treatment or Instant Glow Mask.”

    Learn more about Soel Walker and Nikki’s prints at, and follow her on Instagram – you won’t regret it!

  • InBeauty

    Exciting New 2018 Finds

    With a new year comes new beauty products, and I’d love to share a handful of noteworthy products I’ve come across so far in 2018.

    • With Pantone recently declaring Ultra Violet the colour of 2018, Dessata have released a new vivid purple detangling brush. Designed for women with thicker, curly or unmanageable manes, the Dessata MAXI offers 30% longer bristles compared to the Dessata original, allowing the MAXI to penetrate hair deeper and facilitate hard to reach knots and tangles with ease.
    • Jane Scrivner Smoothing Hyaluronic Hydrator is a gel that when lightly massaged and dried down, leaves a firming, hydrating layer to pull moisture into the skin whilst firming, smoothing and refining fine lines. Great for anyone who needs a little extra hydration boost!
    • Stass & Co’s Dry Body Brush is responsible for my softer, more supple skin but also giving me a new daily ritual that calms the mind whilst detoxifying the body – the ultimate in self care.
    • Aqua de Vida’s Milky Shea Cleanser smells like pina coladas – seriously! – and with the combination of aloe vera, essential oils, vitamins, shea butter and coconut water working together to effectively cleanse skin, I’m left velvety soft and well hydrated.
    • Currently on offer from Jurlique’s is their stunning Rose Hand Cream, complete in limited-edition 2018 packaging that completely captures the essence of the South Australian landscape. Rich in antioxidants, the roses are carefully hand-picked at their peak to extract their natural hydrating and restoring benefits – and smell amazing!
    • Lux Aestiva’s Gypsy Oil is a fast absorbing dry oil that boosts overall skin tone and texture, leaving it feeling smooth and revitalised. Combining the delicate infused oils of neroli, prickly pear, meadowfoam, camellia, apricot seed and non-phototoxic bergamot, Gypsy Oil™ is the ultimate skincare saviour for all over body use. Perfect for daily use, with its delicate fragrance that lightly scents the skin and has a lovely calming effect – it’s a winner!

    What are you enjoying so far this year, share with me in the comments!


  • InBeauty, Style

    Beauty Tips I Swear By

    Ever heard something one day that made immediate sense, and then you wondered how you never thought of this yourself? Me too. Well, here are some of the beauty tips that I’ve learnt over the years and who knows, maybe you’ll pick something up that completely changes your life! Or at least, solves a makeup dilemma.

    • Try using a makeup setting spray to dampen your beauty blender, before applying foundation, instead of regular water or a face mist. I find I need less powder when I use this technique.
    • If you struggle with panda eyes twenty minutes after applying mascara, like me, don’t apply mascara to your lower lashes. Sounds simple but it’s something I’ve always done and always whinged about, and when I stopped – it was life changing.
    • Use a hair dryer for a few seconds to heat up your lash curler before curling your lashes, voila – you have a heated lash curler!
    • If your face feels dry mid afternoon, and maybe your makeup is beginning to separate slowly, spritz on a face mist for instant hydration and a dewy glow. I’d highly doubt you can over apply spritz’s, so go for your life.
    • For the last few months I’ve been applying my eye cream once in bed, on clean dry skin, rather than patting on immediately after applying my night cream. Obviously this is something that works for me and may not for you, but give it a go.
    • Charlotte Tilbury lipsticks are the most hydrating cream lipsticks I’ve ever come across, with Lou Lou Lips a few very close second. I’ve very dry lips and these lipsticks actually feel like a lip balm on me.
    • Combing your hair with a wide tooth comb or a detangling brush whilst the conditioner is soaking into your hair will make brushing your post-shower so much easier. I’ve been doing this since I was a teenager and the longer my hair, the less stressful it is.
    • For an extra special cheekbone highlight, apply a cream highlight followed by a light dusting of a powder highlight. You can never have too much glow, right?
    • When brushing your teeth, ensure you are brushing your tongue as well as your teeth. So much bad bacteria and odour is sitting on your tongue, and I noticed such a difference once I started this technique.
    • Use a cuticle oil for the best nails of your life, your nails and hands will look so much better for it. My personal favourite is CND Rescue Rxx.
    • And at the risk of sounding like a broken record, wear sunscreen. Every day. You will thank me, I promise.

    What’s your biggest beauty tip? Share below in the comments!

  • InBeauty

    What’s In My Beauty Cupboard with Shahrzad of THESPOTBEAUTY

    Hi, I’m Shahrzad and I am behind THESPOTBEAUTY, a beauty + lifestyle blog where I share my honest and true reviews to help you choose products that won’t compromise your health.

    I am not only passionate about beauty products, but I also love fashion and travelling!


    “My top beauty picks, that is a hard one as I actually have so many favourites – the confessions of a product junkie! I am always rotating my products as I choose what suits my skin on the day, depending on the weather and how my skin is looking. Having quite oily skin, a good face mask is definitely one of my beauty staples. I am loving the Earthwise Beauty Catharsis Cleanser + Mask. It’s a clay free formula packed with green superfoods that really brightens and detoxifies my skin. This product is actually meant to purify, and purify it does. This has become an absolutely favourite product for me.”



    “My second beauty pick is definitely hair care, and I am obsessed with EVOLVh hair care – theproducts are seriously AMAZING! The shampoo and conditioner are my HG haircare staples. I have been using their products for two years and love how my hair looks and feels, and the products also make it easy for me to style my hair which is a bonus! They are a clean and luxurious brand that focus on performing and delivering results and I was also lucky enough to be able to visit their headquarters earlier this year in San Francisco. I definitely can NOT survive without my EVOLVh hair care products!”



    “My third beauty pick is a solid tie between my lipstick and mascara. I am minimal makeup girl but I can not leave the house without putting mascara on! At the moment I’m using the Fitglow Vegan Good Lash+ mascara and love this clean yet effective formula, as it really volumunises my lashes. Whilst I am new to this green beauty brand and am always switching it up, this mascara in particular is great. Since switching to cleaner and greener beauty products, I find I am actually wearing more lipstick and since there are so many high performing brands that are using natural ingredients without comprising on the quality, you can actually find really luxe lipsticks! Speaking of, my go-to lipstick is the Kosas range. These lipsticks are seriously creamy and dreamy and have the most flattering shades to suit all skin tones. My favourite shade is Thrillest, the perfect coral red.”

    Connect with Shahrzad on Instagram @thespotbeauty and at!

  • InBeauty

    Roses for Beauty

    *This post may contain affiliate links for which I receive a commission at no extra cost to you, which assists to support and maintain my freelance writing and this website.

    As a lover of freshly cut roses (pink, white or red – I’m not fussy!), not surprisingly, I also adore using beauty products that contain and/or have a rose scent, especially in within my skincare routine. And when it comes to such a product, I simply cannot go past Jurlique, as they just do this so well.

    Jurlique has been the leader in biodynamic and natural skincare science for over 25 years. Jurlique products are developed from a farm in South Australia ensuring skincare free from synthetic chemicals, pesticides, herbicides and insecticides. Their vision to create pure and natural skin care range combining the ancient arts of alchemy, herbal medicine and homeopathy to reconnect people to nature, is magical and from the Rose Body Cream to the Rose Moisture Plus Deluxe Set, there is a product for all who love roses.

    Here are a handful of my favourite products, and be sure to scroll down for a special Jurlique offer!

    Limited Edition Hand Picked Rose Hand Cream 2017

    This flower extract is the fragrant, rose scented water drawn from the dehumidification process of drying our handpicked 2017 Rosa Gallica flower petals. Softens, balances and restores moisture luxuriously filled with Honey, Macadamia and Almond Oils, Aloe leaf extract and enriched with Jurlique’s proprietary blend.

    Rose Moisture Plus Moisturising Cream Mask

    This rich, deeply hydrating treatment mask helps improve skin’s moisture levels for dehydrated and dry skin.

    Rose Body Oil

    A moisturising, delicately rose-scented body oil to nurture the skin as well as the senses.

    Rosewater Balancing Mist

    A daily hydrating mist featuring the relaxing scent of rose that restores and hydrates the complexion and is ideal for normal/combination skin types.

    Rose Lip Balm

    A natural salve infused with the natural scent of roses that moisturises, softens and protects dry or chapped skin.


    As mentioned, Jurlique will be running their annual clearance sale commencing 22nd December 2017 – 1st January 2018 where customers will receive up to 50% off products, so if you’re in the mood for some new products for 2018 – now is the time to stock up!

    I’m off to pick up some fresh flowers now after writing this post, such a sucker for a rose…

  • InBeauty

    Your Guide to Vegan Beauty

    Vegan beauty is a term we’ve heard for quite some time, but finally brands are beginning to take notice. As vegan beauty expert Lindsey Arnold of Velvet Report, creator of curated beauty sets, says, “vegan beauty has been around for awhile but has only recently gained more attention as customers are now more savvy than ever and demand to know what is in their products. Vegan beauty basically means that there are no animal-derived ingredients in your makeup, skincare, and haircare products.” She goes on to say “some people would also say that vegan also means that no animals were harmed in the making of that product, this would include animal testing. But other people separate that out and say that just means that the product is cruelty-free. I tend to think of vegan and cruelty-free as one in the same. After all, you can’t say something is cruelty-free if an animal was killed or harmed in the process”.

    If you’re out looking to purchase cruelty free products, Lindsey shares that  you’ll need to look out for a label that says ‘vegan’ on the product but beware that some products are certified by and others just list “vegan” on the label, which means that they are claiming it is vegan but it hasn’t been certified yet. As for the list of ingredients, this can get tricky, just because you see things like glycerin and acid on a label doesn’t necessarily mean that it’s animal-based, it could also be plant-based. Generally reaching out to the company is the best way to get answers about particular ingredients if you’re unsure.

    “We are all one supportive community and together we can make the world a more beautiful place, both for ourselves and for the animals.” – Lindsey Arnold of Velvet Report

    If you’re interested in building your own vegan beauty stash, here are some of Lindsey’s personal favourite vegan beauty products:

    Foundation: Lately I’ve been loving the new Antonym Cosmetics Skin Esteem Foundation. It’s a liquid foundation that still lightweight and healthy for your skin. Giving up my Estee Lauder foundation was one of the hardest things when I switched to all vegan makeup but foundations like this one from Antonym make it that much easier! Powder: You would probably be surprised to know that many of Charlotte Tilbury’s products are vegan, and they are all not tested on animals. Although I do prefer to shop brands at companies that are 100% vegan, sometimes that are standout products like Charlotte’s Flawless Airbrush Powder that still get my vote. Bronzer: Another item I had a hard time giving up was my Too Faced Chocolate Soleil Bronzer but as soon as I got the Contour Duo from Lily Lolo, I was hooked! It provides a soft contour to the face and I LOVE that Lily Lolo makeup is actually healthy for your skin. Blush: I have two favorite blushes right now, in Apricot by Gabriel Cosmetics and Lumiere Liquid in Elise by Gressa. Both of these blushes provide a soft glow to the cheeks and give a healthy flush to my pale skin, but they are definitely universal favorites. Gressa’s liquid blush is actaully included in the Velvet Report Vegan Makeup Starter Kit.

    Eyeshadow: Antonym Cosmetics palettes (also found in the Velvet Report Kit) and Zuzu Luxe palettes are my go-to’s for sure. I can use them for a natural look for day or smoke my eyes out for night. Did I mention how much I love healthy makeup!? Eyeliner: Kat Von D Tattoo Liner in Trooper is one my most used items because I can’t live without my winged eyeliner. Well, I guess I could, but I don’t want to! I’ve been looking for a green beauty alternative, but I haven’t found one yet that stays as well as Kat’s does. Mascara: Lily Lolo black mascara from the Velvet Report Kit has been my #1 for the last few years because it provides volume and doesn’t irritate my sensitive eyes. I also use Too Faced Better Than Sex (I know, that name! Ugh!) mascara and some vegan falsies when I want a really dramatic look. Lipstick: I don’t know if I’ve ever had a ride or die lipstick. Lipstick is something that I like to play around with and try new things all the time, that’s probably why I have a bucket of lipsticks while the rest of my routine is pretty streamlined. Fragrance: I don’t wear any fragrance right now because so many products that have “fragrance” on the labels are hiding the fact that they are using animal-derived ingredients or toxic chemicals. And they don’t have to disclose the ingredients because fragrance is protected as a trade secret. How crazy is that?! Skincare: All of the skincare products that I’ve been using for the last several months have been from the Velvet Report French Beauty Set. It includes a micellar water, a floral toner, and a moisturizer. It’s really all I need to gently clean my skin and hydrate it for day and night. It’s been my little secret for the last few months and now I’m so excited to share it with you! Masks: My philosophy is that a girl can never have too many face masks. You need a gentle clay mask for detoxifying, a sheet mask (preferably refrigerated) for when you skin is feeling blah, and a dry mask for when you’re working around the house. Speaking of, Lindsey says that Velvet Report will be coming out with vegan dry face masks very, very soon so stay tuned!

    Lindsey, a vegan since the age of 14, says of Velvet Report, “I’ve literally gone through each ingredient and found out the origin to make sure it’s 100% plant-based and no animals were harmed in the process. I wanted to offer people a chance to try vegan makeup and skincare that was still luxurious and high-performing, without having to sacrifice a thing. A customer described Velvet Report as ‘being kind to the universe’. I would say that it’s also being kind to yourself since the products are nontoxic and allow you to take care of yourself without hurting any living creatures in the process. Living in congruence with your values is one of the greatest gifts you can give to yourself.” The purpose of Velvet Report is to move the world towards a cruelty-free future, free of animal suffering. $3 per box is donated on a yearly basis to Cruelty Free International, an organization that works to end animal experiments worldwide.

    If you ever have any questions about vegan beauty products, you can contact Lindsey at or DM on Instagram @velvetreport.

    Here’s to keeping our furry friends safe and sound,

  • InBeauty, Skin

    Beauty Chats with @bambidoesbeauty

    Gone are the days of heavily powdered skin and Insta-brows, it’s all about natural glowing skin with dewy pops of colour and groomed brows. And no-one does it better or more effortlessly in my book than Elle Mcnamara of @bambidoesbeauty, who I recently caught up with to ask a few burning questions that I have no doubt we are all wondering! Just scroll down…

    [ Elle Mcnamara ]

    What do your morning and evening skincare routines look like, and any special skincare treatments you might do throughout the week? “My morning and evening skincare routines are pretty much the same. The only difference is if I’ve been wearing makeup throughout the day I will take a lot more care in double cleansing to make sure all the makeup is removed!My routine starts in the shower with the Glossier Milky Jelly Cleanser, followed by Soap and Glory greatest scrub of all which has salicylic acid in it as well as micro particles to buff away dead skin. Once I’m out the shower I use an acid (usually Pixi’s Glow Peel Pads which are 20% glycol) which refreshes my skin once again and helps maintain my skins glow. Then I’ll go onto serum which varies from Glossier’s Super Bounce / Pure to Beauty Pie’s Lumiboost Spot Correcting Serum (both give you a nice dewy glow) followed by a combo which I’m loving at the moment, Glossier’s Priming Moisturiser mixed in with Sarah Chapman’s Overnight Facial Oil to achieve a lovely radiance to my skin. Sarah Chapman is Victoria Beckham’s go to facialist and now I know why – her products are fantastic especially if you love the dewy look! The only treatments I might add in to my skincare routine is when my skin is feeling blemished, dull and congested I will use The Body Shop’s Himalayan Charcoal Mask, this immediately calms my skin and helps soothe and soften it. I also like The Ordinary’s aha & bha acid treatment for when my skin’s looking dull and needs a 10mins fix!”

    If we opened your makeup bag, what would we find? “You would find a lot of highlighters! My go to brand for highlighting is Becca Cosmetics. There is literally no other brand that makes a better highlighter for me. No glitter, just a real sheen that makes it look so natural. I use their liquid shimmering skin perfector in shade pearl as well as their first light priming filter and their under eye corrector. Other than that I like to focus on the base so I have my Rimmel Instant Tan in there (lasts ages and I’m yet to find a tan that is as good – no orange tone at all!) I switch between Laura Mercier’s Illuminating Tinted Moisturiser and Bare Minerals Complexion Rescue Gel Cream. Although I rarely wear eye makeup, when I do I use L’Oreal Waterproof False Lash Wings Mascara which is utterly brilliant for a feline cat eye type look.”

    What products do you use on your gorgeously long hair? “I adore Bumble & Bumble’s Sunday Shampoo which clarifies my hair and leaves it really lightweight (I have thick hair so can get weighed down with some shampoos). I also love Bleach London Reincarnation Mask for when my hair needs looking after! I’ve never used hair oils before I discovered Ouai. I use their hair oil when my hair’s damp and it leaves no residue just a lovely scent and softness.”

    If you could only have 3 makeup or skincare products, what would they be? “Pixi’s Glow Peel Pads, The Body Shop Vitamin E Face Mist, Madame LA LA West Coast Bronzing Serum – it treats your skin whilst tanning!”.

    Say hi to Elle on Instagram at @bambidoesbeauty, isn’t she just a beauty!

  • InBeauty, Skin

    Review | Dermatonics Natural Skin Care

    The past few months I’ve dedicated to upping my skincare game (which may be thanks to my recent K-Beauty obsession!) and have recently begun to incorporate several Dermatonics® products within. Dermatonics® is created by the husband and wife team, Donna & Helder Marçal, whose passion for products that are free from harsh chemicals and great for sensitive skin is what drove them to develop this beautiful range of clinical-grade skincare.

    When developing the formulas, they ensure an effective and authentic product that retains effectiveness with NutridermaceuticalsTM .This is a world-first biomedical breakthrough of functional organic phytonutrients with high potency organic antioxidants. ELASTICEN® is the proprietary composition that helps exert youth looking effects through functions that behave like ‘ceuticals’ to enrich the natural physiological activities of skin. ELASTICEN® is exclusive to Dermatonics® and is used to help maintain skin radiance and youth appearance at its best through strengthening collagen and elastin matrix.  Dermatonics® was developed with innovative and safe formulas, with a superior blend of natural medicinal plants, flower extracts, essentials oils, herbs and spices that allows the super-pure ingredients to remain active. Dermatonics® NutridermaceuticalsTM are particularly beneficial for blemish correction and help skin that is dry, sun-damaged, eczema, rosacea and prone to acne breakouts!

    I’ve been trialling the below products for a few months, and want to share my thoughts on each product.

    This combination of products is known as the ‘Even Your Complexion’ kit, which I guess is fairly self-explanatory. The cleanser is a clear silky liquid which removes makeup and cleanses skin in one simple step, but while it was created with oily and acne-prone skin in mind and I don’t have many spots to worry about – it actually hasn’t left me dry nor tight whatsoever. I do tend to double cleanse of an evening when I wear a full face of makeup, but I actually think you could skip this step using this cleanser, it works that well. The Dermatonics Clearskin® is excellent at preventing new pimples and clearing up current ones, thanks to its natural breakout prevention formula, and feels especially nice on the skin. As I said, my skin is fairly clear (other than my rosacea) but anything to stop new zits from forming right? From what I can see, this product does not contain SPF so just remember to pop that over the top afterwards.

    I’ve gotta say, my HG product is The Brightening Essence, which helps with pigmentation, blotchiness and will help the appearance of large pores. As I’ve just turned 29, I figured it was high time to control any further discoloration that I may find, and my skin is left instantly softer and smoother once applied. The eye cream is, of course great for crows feet, but is also really good for dark circles under the eyes – again I feel that dark circles could be a problem as I get older so best to step in now!

    I’ve experienced zero irrationals or reactions whilst using these products, and I use both morning and night. A further Q&A section is available on the Dermatonics® website, which also goes into additional detail on the making of the skincare.

    Dermatonics® has been tested around the world in some of the most extreme climates to ensure stability and the products can be used on all skin types in all geographical regions of the world.  The range is, of course, completely vegan friendly products, and are proudly Australia made and owned. You can receive 15% off your first order by subscribing to Dermatonics® newsletter, just click this link!

    *While this post is sponsored by Dermatonics®, this post remains 100% completely my own thoughts and opinions. 

  • InBeauty, Make Up

    Summer Makeup Palettes

    *This post may contain affiliate links for which I receive a commission at no extra cost to you, which assists to support and maintain my freelance writing and this website.

    It may be cliche but we all covet that golden glow during Summer, and if you can glow all over – then it’s even better! Below are a handful of exciting new releases that you best pop on your Christmas wishlist, they’re gorgeous…

    Becca’s Limited Edition Apres Ski Glow Collection

    Becca’s Limited Edition Apres Ski Glow Collection includes this stunning Eye Lights Eyeshadow Palette that includes 7 satin and metallic shades. The versatile palette includes 5 shades inspired by their iconic highlighter shades – Pearl, Rose Quartz, Moonstone, Opal, and Topaz – and 2 holiday inspired shades – Toasted Marshmallow and Hot Cocoa.

    Clarins Bronzing & Blush Compact

    Clarins’ tropical leaf-embossed powder features a trio of bronze tones that warm the complexion with the healthy look of summer. An iridescent pop of coral brings a radiant glow to cheeks. Clarins’ exclusive Light-Optimizing + Complex with soft-focus pigments help to visibly minimize the look of lines and imperfections for a radiant, luminous result.  All skin types. All skin tones.

    Charlotte Tilbury Instant Eye Pallete

    Whether you want to create a natural look, a sophisticated smokey eye, divine date night makeup or rock chick party eye, this eyeshadow palette gives you an instant airbrushed look with new blendable, buildable shades. The fantastic new limited edition, control-pressed formula is designed for less eyeshadow fallout and more control.

    Huda Beauty Highlighter Palette

    Huda Kattan’s iconic Highlighter Palette is introduced with a fresh twist for summer in a vibrantly reimagined colour combination. From the melted strobe to the shimmering creamy powders, sculpt and illuminate your face with a warm gradient of gold, pink, and purple tones. Start with St Topez as a base. Then build your highlight with Malibu as a highlighter, Copacabana as a sculpting shade, and Mykonos as a blushing highlight.

    Get set to dazzle with this curated set of eye and face powders for ultimate cool-girl glam. Includes ten eyeshadows and four illuminating powders. Apply eye shadows wet or dry with your choice of brush to build and blend your eye look. Apply highlighting powders onto high parts of face with a complexion brush.

  • InBeauty

    Fresh New Skin, Just in Time for Summer!

    Just last weekend, I was very fortunate to be treated to an advanced skin treatment experience at Tasmania’s newest beauty spot, SILK Laser Clinics, who specialise in Laser Hair Removal, Cosmetic Injections and Skin Treatments – you know, all the fun stuff!

    One of the things I was most excited about – other than getting great results obviously! – was the fantastic in-store tool called the Observ 520. This is a camera that can take images of your skin, revealing its health that is not obvious to the naked eye. This provides great insight to see what treatments the SILK technicians would recommend for you, and gave my technician Nurse Lauren a complete view of my skin, to determine the best treatment going forward. In the interest of sharing, I have uploaded all the slightly scary images below, which isn’t easy lemme tell you! Interesting, we noticed that I had one cheek that was less red than the other, which Lauren said was often the case and completely normal – thank goodness!

    Due to this being a onetime treatment, and not a course for best results, I didn’t take after shots straight away but I did wake up extremely refreshed the morning after and have noticed an immediate improvement in the hydration of my skin, which is one of my biggest skin goals in life.

    [ image of microdermabrasion treatment at SILK Laser Clinics ]

    During the month of October, SILK Laser Clinics are offering: 50% OFF laser hair removal, 10% OFF cosmetic injections, 40% OFF skin treatments and 20% OFF skincare!

    Nurse Lauren, who has a wealth of knowledge of all things beauty and skincare; and once armed with an understanding of my skin, performed an advanced treatment to my face including cleansing, fruit enzyme mask, a hydrating peptide infusion and finishing off with a yellow light LED light therapy. SILK Laser Clinics proudly use the Dermafrac Microdermabrasion micro-channelling system during their Microdermabrasion treatments. The device creates micro channels in the skin enabling vitamin infused serums to penetrate deeper into the dermis improving the appearance of uneven skin tone, congested oily skin, fine lines and dehydrated skin – so naturally, me.

    The clinic also uses TGA* approved Healite II, an innovation in LED light therapy as a non surgical tool that uses pure light to deliver precise wavelengths for the treatment of acne, superficial skin lesions, relieving pain, promoting skin rejuvenation. This treatment will also improve skin texture and reduce breakouts, penetrating deep in the skin the Healite II works on a cellular level and stimulates the healing mechanisms of the skin. It is completely safe and suitable for all skin types.

    While Nurse Lauren worked her magic on my skin, we discussed skincare in all its glory for the entire 1 hr+ period. She was so knowledgeable and mentioned that, despite what I previously believed, Vitamin A is great for dry/red skin and will strengthen skin, so that’ll be the next product I will begin to incorporate into my skin care routine.

    Images in respective order

    1. Daylight: This is your ‘normal’ self and the picture you would see in the mirror.

    2. Cross Polarised: This image shows areas of inflammation and vascular activity.

    3. Parallel Polarised: This image shows the skins texture, such as areas of enlarged pores, timelines and wrinkles.

    4. True UV (this is the less ‘blue’ of the two pictures) and 5. Woods Lamp (the more ‘blue’ of the two): These pictures will show areas of sun damage, oil flow, underlying pigment and age spots.

    6. Complexion: This is the combination of all of your pictures. As Nurse Lauren explained, this is your ‘predictor’, or the direction your skin is heading.

    Afterwards, I was obviously left slightly red so Lauren applied the tinted sunscreen  O Cosmedics Mineral Pro Spf 30+ and I did come prepared with a hat and sunglasses. I even booked my next treatment in for December! SILK is preparing for the launch of the Vascular Laser, which will zapp away my broken capillaries under my eyes – so cannot wait to share the before and afters of that!

    All in all, I had a great experience at my first SILK appointment, and I’m looking forward to building a relationship with my skin and Silk Laser Clinics!

  • InBeauty, Lifestyle

    Introducing Sephora Wellness

    *This post may contain affiliate links for which I receive a commission at no extra cost to you, which assists to support and maintain my freelance writing and this website.

    With over 2,500 stores worldwide (!) and a reputation as the global beauty authority, SEPHORA internationally is the pioneering force in beauty and the next big thing to hit the shelves is here in Australia. In a global first, SEPHORA Australia will lead the movement, with the launch of a new online vertical followed by in-store hub, as the Omni retailer welcomes WELLNESS to its assortment.

    As the first market globally to adopt the Wellness vertical, it’s only logical that the Australian market would select from the wealth of Aussie wellness brands. You can expect to see a selection from Miranda Kerr’s KORA Organics, Elle Macpherson’s WelleCo, Carla Oates’ The Beauty Chef, James Duigan’s Bodyism, and Chanelle Louise’s Cilk Rosewater.

    RELATED: The Beauty Chef Review


    Cilk Rose Water
    « 1 of 5 »


    Of the demand for the new Wellness category SEPHORA Australia Country Manager, Libby Amelia said, “In 2017 Wellness became the new black – far from a trend, this beauty essential is a staple in the routines of women across the globe. Instead of buying quick-fixes and synthetic supplements health-conscious consumers are turning to products with ingredients that promise to combat the effects of an always-on lifestyle. The latest beauty secret is out – it’s all about beauty from the inside out, and we can’t wait for SEPHORA Australia to be the destination.”

    RELATED: My Cilk Water Review

    “Our customers always want the next big thing, and the demand for wellness has been growing for some time”, said SEPHORA Australia’s Digital Category Manager Alice Macdonald. “Women are seeing beauty as a natural extension of their health, and are scanning beauty labels just as thoroughly as they do the labels on their food. The social movement for the wellness category is really strong with our customers, and we are so excited to be able to cater to their needs.”

    From super elixirs to collagen boosters, inner beauty extracts, organic skin-foods and sleep superstars, SEPHORA Australia will be the only beauty destination for wellness. So, whether you’re a health-guru or a naturals-newbie, SEPHORA Australia’s curated range of luxury brands and products, are here to boost your beauty, helping your hair, skin and body glow. “The SEPHORA customer knows that Wellness isn’t an add-on or an afterthought, but a key step in her daily beauty routine”, said SEPHORA Australia’s Retail Category Manager Kirrily Bird. “When we selected
    the initial Wellness assortment, we were really conscious of partnering with brands and products that had a strong link back to beauty and skin health. That’s the core of our business and where we are always driving to be best-in-class.”

    Of the future plans for the category Country Manager Libby Amelia said, “Wellness isn’t a moment, but a mainstay at the core of our business. The launch is one moment in the journey of Wellness for SEPHORA and for our brands and offering. Watch this space.”